The Freemasons are worried. They must be, because they’ve just made the very bold gesture of taking out adverts in several national newspapers to tell everyone that they really are nice and should be trusted. They’re going to work on their reputation.
Genius is the word for how KFC has handled the public apology over it’s lack of chicken fiasco. When something as heartstoppingly bad as having to close hundreds of stores hits a major brand, judging the response is a real balancing act. We all know that humour can be the best way to dissipate anger … Read more