Newsroom

Author: Amy

FYI – sponsorship value is not all about ROI

Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time. But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.

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The stories behind the pictures

In an age of Leveson, hacking and sensationalist journalism, it is all too easy to forget why any of us got into this job in the first place. Journalists, the good ones, are in this game to tell the story. And that includes the pictures which will always say more than words ever could. Imagine

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