Young Enterprise is alive and well
Shropshire’s next generation of entrepreneurs give huge cause for hope. I had the pleasure of spending last night with Young Enterprise entrants from around the county and they were very impressive.
Fake news epidemic adds value to PR
There’s something of an irony in the fact that fake news currently being high up the news agenda makes the PR industry look good!
News or mass-market misinformation?
Traditional news media is struggling against a torrent of incomers which appeal to a younger audience. The internet removes the need for hugely expensive printing presses, but it has dumbed down output in staggering ways.
Head in hands moment as ‘Brexit’ takes the limelight
We should have realised it would happen. Every year those who produce dictionaries compete to be the coolest by highlighting the words they’ve accepted into the vernacular of the UK. This time Collins has decided it’s[shudder] ‘Brexit’ which must be admitted to the club as its Word of the Year. Don’t you cringe when you hear it? […]
Don’t expect us to be normal
Who wants to be ordinary? At Be Bold Media we certainly try very hard not to be. It confounds people sometimes. They expect a business to behave a certain way, to fit a particular mould. Often they like to see a buzzing office which is open from 9am to 5pm (but probably a little quieter […]
Acronyms and drivel – unforgiveable
One of the key points we often make to our clients is that you should never assume knowledge on the part of your readers. It doesn’t matter how specialist your business is and how much you would expect users of your product or service to know (or even for peers to understand), when you write […]
A flood of spin washes away the chairman
Spin, as we all now understand the term in a PR sense, died quite some time ago. Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth […]
Blue lights and sirens? Yes, please!
I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital […]
A lesson in crisis comms from Alton Towers
The events at Alton Towers just over a week ago were horrifying, partly because anyone who’s been on a rollercoaster has had the little nag at the back of their mind about what happens if something goes wrong. I suppose that’s part of the appeal. Of course, as is the norm now, there were moving […]
Just a thought on election honesty…
As we watched many stalwarts of British politics and their parties decimated today in a Conservative and SNP pincer movement, a wave of farewell speeches ensued.