It’s all very well coming up with smashing, whizz-bang ideas for getting the attention of journalists, but when you cause a bomb scare and the evacuation of major media outlet, you probably haven’t thought it through. Call us old school, but we prefer to concentrate on the fundamentals of working with journalists to make sure
I was struck quite forcibly this morning by Michael Gove repeatedly using that term, “political class”, while commenting on the breaking news of Maria Miller’s resignation on Radio 4’s Today programme. You could call this my Thought for the Day, but it actually made me physically cringe to hear it. It felt like that little
Many of us have have grown up in an era where internet connections were signified by the beeping and whirring of a dial-up modem and printing a simple text document was a painstakingly slow and convoluted process, assuming you could get the computer to talk to the printer in the first place! To even begin
Sometimes you could be forgiven for thinking that we are living in a technological utopia. We’re connecting up the world with networks and devices; Google and Facebook want to build high altitude platforms for the internet using balloons or unmanned aircraft and every week there’s a new promise that graphene is going to change everything.
For sooooo long there has been extensive criticism of the fashion industry for its obsession with skinny models but more recently it has seemed like the reality of actual body shapes was starting to get some recognition from both fashion houses and retailers. Photo shoots and catwalk sessions with ‘plus size’ models were lauded (even
When automation goes wrong: Russian minister branded ‘gay lover’ in Channel 4 subtitle gaffe It’s all very well letting computers take the strain, but is voice recognition technology really up to the job yet? Great spot by The Sun (but we’re linking to the Guardian because that’s not behind a paywall…).
Who knew that chicken was as bad for your health as cigarettes? That’s what we learned yesterday from some slightly hysterical headlines. Obviously, it’s rubbish. That becomes all too quickly apparent when you a) engage your brain and b) read just a few paragraphs down the page. What it does do is highlight how effective
Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is
Sometimes it’s good to check that things in your organisation are running like clockwork. You get into a pattern of behaviour that might seem entirely normal to you, something perhaps that you do behind closed doors, but which would be actually quite embarrassing if someone walked in on you… It happens to organisations too, especially