Young Enterprise is alive and well
Shropshire’s next generation of entrepreneurs give huge cause for hope. I had the pleasure of spending last night with Young Enterprise entrants from around the county and they were very impressive.
Don’t expect us to be normal
Who wants to be ordinary? At Be Bold Media we certainly try very hard not to be. It confounds people sometimes. They expect a business to behave a certain way, to fit a particular mould. Often they like to see a buzzing office which is open from 9am to 5pm (but probably a little quieter […]
Acronyms and drivel – unforgiveable
One of the key points we often make to our clients is that you should never assume knowledge on the part of your readers. It doesn’t matter how specialist your business is and how much you would expect users of your product or service to know (or even for peers to understand), when you write […]
FYI – sponsorship value is not all about ROI
Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time. But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.
New vacuum rules don’t suck… marketing execs do
An awful lot of people, egged on by certain quarters in the media, are thoroughly up-in-arms about vacuum cleaners. You can’t fail to have heard about the recent EU ban on machines that have a motor larger than 1600w. It’s perfect grist for the “look what those idiots in Brussels have gone and done again” brigade. […]
Give customers the credit they deserve
Here’s a good maxim for a business to live by: don’t treat customers like idiots. Don’t try to baffle them with your industry terminology, hide behind lame explanations for why you can’t do something or fail to give them a method by which they can easily contact you. It amazes, perplexes and angers me in […]
Don’t take that tone of voice with me!
Every business, like every person, has a tone of voice. It can vary depending on circumstances, just like being in a bad mood can put an edge in your voice, whether you intend it to be there or not. Unfortunately, unlike a teenager throwing a wobbly, a business won’t be easily forgiven for getting stroppy […]
Stop horsing around with your reputation
Of all the places to look if we want to see examples of how not to handle publicity, the food sector has to be one of the richest hunting grounds. It would take most of us but a second to conjure an example of a media-fuelled scandal involving what we eat. Yes, there’s the current […]
Small, nimble… and deadly
In a world that seems to love ‘big’ (big brands, big news, big celebrities, big scandals) don’t you think we tend to undervalue ‘small’? Too often something small is not taken seriously. That may be down to a very human trait which subconsciously associates success and ability with scale; if the business is big, it must be because […]
Use modern tools and imagination to stay afloat
It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in […]