It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in
If you’re going to spend large amounts of hard-won cash on marketing to your next set of prospects, surely it’s a given that you should get the basics right? Apparently not for some businesses. This rant is brought to you courtesy of a big, glossy mailout that landed on my desk. It was well designed
How do you win business? We know how we do; by being good at what we do. And being able to prove it. Every business needs a USP. We’re in the business of public relations – at its simplest, editorial publicity. Of course, there’s much more too it than that… but that’s perhaps for another
If you have a website and you aren’t up-to-date on ‘cookie’ law, you must read this! A privacy law that came into force last year demands that websites based in the EU which are using ‘cookies’ publicise this fact to their visitors and provide them with ways to opt-out. This almost certainly includes your website.
We’re all aware what a huge year this is for the UK, particularly as it encompasses the Queen’s Jubilee, a Brit reaching the Wimbledon men’s final, a British leader (and potential winner) of the Tour de France and, of course, there’s that… global sporting event. You know what I’m talking about. But I’m not going
The rain just hasn’t stopped falling today. Personally I’m struggling to adjust, having got myself lightly sun burnt while working outdoors at an event in Dorset yesterday… There is a recurring theme here though, as our summers seem to be something of a fading memory and unprecedented, torrential rainfall no longer seems, well, unprecedented. To
When you actively promote your business based on what it can do for people, it isn’t rocket science to figure out that you need to deliver or face the consequences. Every business understands the power of word of mouth. Not only does it bring you new business, but positive recommendation generally means the person doing