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Category: crisis comms

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Put the bubbly on ice…how not to communicate through coronavirus

The media can come in for some stick. But actually it’s companies I’ve seen on my LinkedIn, Facebook and Twitter getting it wrong this week. It’s absolutely right to highlight innovation supporting the front line; to recognise manufacturers sharing IP for inventions which save lives and for professionals with knowledge to share with others for

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Don't take a wrecking ball to your business legacy

Legacy of Covid-19 behaviour by businesses will linger

Reputations of businesses and their owners are being made and broken as the Covid-19 pandemic unfolds. It has long been said that you can tell the character of a person by how they react when the chips are down, something that is now proving true of firms faced with the stresses of the times we

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coronavirus communication to staff

Coronavirus clarity is essential for business

We’re going to go through many stages of dealing with coronavirus in the coming weeks and perhaps months, but one thing business needs to get right is communication around it. There are still many unknowns, but that shouldn’t prevent anyone from having a plan and what might not yet have made it to the top

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