A charity event held at London’s high-end Dorchester Hotel has today been revealed as a seemingly mysogynistic nightmare. It sound like the kind of disgrace you would imagine could no longer exist in an enlightened society. The Financial Times newspaper sent female reporters undercover to find out what would happen at this men-only Presidents Club
One of the key points we often make to our clients is that you should never assume knowledge or an understanding of specialist language on the part of your readers. It doesn’t matter how specialist your business is and how much you would expect users of your product or service to know (or even for
I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital
It’s the nightmare scenario for everyone who might find themselves in front of a live mic. The fear that you’ll get caught out, go blank, just generally do that rabbit in the headlights thing. It happens and when it does it’s excruciating for everyone – but we love to listen… Here is one of the
Trends in how people speak seem to come around like flu viruses. I recall very well the ranting of my first chief reporter at a sudden proliferation of the use of ‘sooooo…’ at the end of a sentence. Suddenly, everyone seemed to be doing it (this was about 20 years ago). It was, as she quite
It’s all very well coming up with smashing, whizz-bang ideas for getting the attention of journalists, but when you cause a bomb scare and the evacuation of major media outlet, you probably haven’t thought it through. Call us old school, but we prefer to concentrate on the fundamentals of working with journalists to make sure
Sometimes you could be forgiven for thinking that we are living in a technological utopia. We’re connecting up the world with networks and devices; Google and Facebook want to build high altitude platforms for the internet using balloons or unmanned aircraft and every week there’s a new promise that graphene is going to change everything.
When automation goes wrong: Russian minister branded ‘gay lover’ in Channel 4 subtitle gaffe It’s all very well letting computers take the strain, but is voice recognition technology really up to the job yet? Great spot by The Sun (but we’re linking to the Guardian because that’s not behind a paywall…).