Acronyms and drivel – unforgiveable
One of the key points we often make to our clients is that you should never assume knowledge on the part of your readers. It doesn’t matter how specialist your business is and how much you would expect users of your product or service to know (or even for peers to understand), when you write […]
Blue lights and sirens? Yes, please!
I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital […]
Brand might be important – but not THAT one
You have to wonder about the prism through which Labour leader Ed Miliband’s advisors view the world. Putting him into an interview with off-beat comedian and actor, Russell Brand, appears to be wrong on so many levels.
Caroline Lucas radio interview goes horribly awry
It’s the nightmare scenario for everyone who might find themselves in front of a live mic. The fear that you’ll get caught out, go blank, just generally do that rabbit in the headlights thing. It happens and when it does it’s excruciating for everyone – but we love to listen… Here is one of the […]
So, can we just speak English?
Trends in how people speak seem to come around like flu viruses. I recall very well the ranting of my first chief reporter at a sudden proliferation of the use of ‘sooooo…’ at the end of a sentence. Suddenly, everyone seemed to be doing it (this was about 20 years ago). It was, as she quite […]
Be creative. Don’t be an idiot.
It’s all very well coming up with smashing, whizz-bang ideas for getting the attention of journalists, but when you cause a bomb scare and the evacuation of major media outlet, you probably haven’t thought it through. Call us old school, but we prefer to concentrate on the fundamentals of working with journalists to make sure […]
How clever are we, really?
Sometimes you could be forgiven for thinking that we are living in a technological utopia. We’re connecting up the world with networks and devices; Google and Facebook want to build high altitude platforms for the internet using balloons or unmanned aircraft and every week there’s a new promise that graphene is going to change everything. […]
Is this what happens when the robots take over?
When automation goes wrong: Russian minister branded ‘gay lover’ in Channel 4 subtitle gaffe It’s all very well letting computers take the strain, but is voice recognition technology really up to the job yet? Great spot by The Sun (but we’re linking to the Guardian because that’s not behind a paywall…).
Newsflash: You don’t control the media
Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is […]
Swiss take operating like clockwork to its zenith
Sometimes it’s good to re-assess. You get into a pattern of behaviour that might seem entirely normal to you, something perhaps that you do behind closed doors, but which would be actually quite embarrassing if someone walked in on you… It happens to organisations too, especially to governments. Things are done a certain way because, […]