Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is
Sometimes it’s good to check that things in your organisation are running like clockwork. You get into a pattern of behaviour that might seem entirely normal to you, something perhaps that you do behind closed doors, but which would be actually quite embarrassing if someone walked in on you… It happens to organisations too, especially
So much of life comes down to communication. It’s particularly important in public life, because when you’re spending other people’s money or you are in your job by the grace of those who voted you there, you need to show results. That’s what has gone so horribly wrong for certain parts of the Government in
Of all the places to look if we want to see examples of how not to handle publicity, the food sector has to be one of the richest hunting grounds. It would take most of us but a second to conjure an example of a media-fuelled scandal involving what we eat. Yes, there’s the current
It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in
If you’re going to spend large amounts of hard-won cash on marketing to your next set of prospects, surely it’s a given that you should get the basics right? Apparently not for some businesses. This rant is brought to you courtesy of a big, glossy mailout that landed on my desk. It was well designed
We’re all aware what a huge year this is for the UK, particularly as it encompasses the Queen’s Jubilee, a Brit reaching the Wimbledon men’s final, a British leader (and potential winner) of the Tour de France and, of course, there’s that… global sporting event. You know what I’m talking about. But I’m not going