Newsroom

Category: general

Facebook data debacle – is it really a surprise?

There’s a well-worn saying in marketing circles: “If you’re not paying, you’re the product.” In light of that, should the current furore around Facebook data really be a surprise? It’s all started with the case of Cambridge Analytica, which took swathes of the information Facebook holds on users, which is probably shouldn’t have had, and

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KFC bucket

KFC not chicken over apology

Genius is the word for how KFC has handled the public apology over it’s lack of chicken fiasco. When something as heartstoppingly bad as having to close hundreds of stores hits a major brand, judging the response is a real balancing act. We all know that humour can be the best way to dissipate anger

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Drawing of freemasons handshake

Freemasons put a bomb under their own PR plan

The Freemasons are worried. They must be, because they’ve just made the very bold gesture of taking out adverts in several national newspapers to tell everyone that they really are nice and should be trusted. They’re going to work on their reputation.

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Car burning at the roadside

Email address affects insurance quote lottery

Getting a car insurance quote has always seemed like a bit of a lottery. Now one major insurer has confessed that your email address could affect how much you pay! Apparently Admiral could up your quote if you use a Hotmail address. How can that be the case, you may wonder? It’s not a random

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The Dorchester Hotel, Mayfair, London

Mysogynistic charity event unmasked

A charity event held at London’s high-end Dorchester Hotel has today been revealed as a seemingly mysogynistic nightmare. It sound like the kind of disgrace you would imagine could no longer exist in an enlightened society. The Financial Times newspaper sent female reporters undercover to find out what would happen at this men-only Presidents Club

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A flood of spin washes away the chairman

Spin, as we all now understand the term in a PR sense, died quite some time ago. Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth

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Could Dolce and Gabbana have got it more wrong?

It’s a good job that PR and media consultants exist! Why? Because there seem to be soooo many people in the world who fail to understand basic principles of having a public conversation. Domenico Dolce and Stefano Gabbana did a fine job on themselves this week. They expressed an opinion on adoption by gay couples.

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Do you really want to be a brand?

It seems to be a very human trait to try to label, measure or otherwise codify what and who is around us. We have a tendency to want to put everything in a box, in a world where not everything is made-to-measure. This is not always a bad thing. Scientists must be organised and orderly

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