Newsroom

Category: media

Internet hoax warning sign in yellow

News or mass-market misinformation?

Traditional news media is struggling against a torrent of incomers which appeal to a younger audience. The internet removes the need for hugely expensive printing presses, but it has dumbed down output in staggering ways.

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Caroline Lucas radio interview goes horribly awry

It’s the nightmare scenario for everyone who might find themselves in front of a live mic. The fear that you’ll get caught out, go blank, just generally do that rabbit in the headlights thing. It happens and when it does it’s excruciating for everyone – but we love to listen… Here is one of the

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Ten places you can stick your ‘listicle’…

The English language is a truly amazing thing; dynamic, diverse, evolving, complex, sometimes unfathomable and irrational. Very, very few people are true masters of it and those who really understand it would never think to claim that they’ve fully tamed it. The fact that it does evolve is one of the most marvellous things about

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Be creative. Don’t be an idiot.

It’s all very well coming up with smashing, whizz-bang ideas for getting the attention of journalists, but when you cause a bomb scare and the evacuation of major media outlet, you probably haven’t thought it through. Call us old school, but we prefer to concentrate on the fundamentals of working with journalists to make sure

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Newsflash: You don’t control the media

Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is

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