Be Bold Media

News or mass-market misinformation?

Traditional news media is struggling against a torrent of incomers which appeal to a younger audience. The internet removes the need for hugely expensive printing presses, but it has dumbed down output in staggering ways.

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Advertising – apparently the cure to a national crisis!

“What care recruitment crisis? They should have advertised the posts, then there would be no crisis.” Editor of a free local newspaper

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Caroline Lucas radio interview goes horribly awry

It’s the nightmare scenario for everyone who might find themselves in front of a live mic. The fear that you’ll get caught out, go blank, just generally do that rabbit in the headlights thing. It happens and when it does it’s excruciating for everyone – but we love to listen… Here is one of the […]

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Ten places you can stick your ‘listicle’…

The English language is a truly amazing thing; dynamic, diverse, evolving, complex, sometimes unfathomable and irrational. Very, very few people are true masters of it and those who really understand it would never think to claim that they’ve fully tamed it. The fact that it does evolve is one of the most marvellous things about […]

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Be creative. Don’t be an idiot.

It’s all very well coming up with smashing, whizz-bang ideas for getting the attention of journalists, but when you cause a bomb scare and the evacuation of major media outlet, you probably haven’t thought it through. Call us old school, but we prefer to concentrate on the fundamentals of working with journalists to make sure […]

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Newsflash: You don’t control the media

Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is […]

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Use modern tools and imagination to stay afloat

It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in […]

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The sporting event with no name

We’re all aware what a huge year this is for the UK, particularly as it encompasses the Queen’s Jubilee, a Brit reaching the Wimbledon men’s final, a British leader (and potential winner) of the Tour de France and, of course, there’s that… global sporting event. You know what I’m talking about. But I’m not going […]

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They’ve let him loose with a column again!

Going back to my days in journalism, one of the combined joys and trials of my life as an editor was my column. It went in the Monday paper, each week without fail, and it was called (possibly unimaginatively) On the Internet. It was a joy to be able to write about this fascinating topic […]

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