Lots of middle-aged men wearing overalls in dirty factories welding bits of metal together and talking about last night’s football?
You will, I am sure, have made your New Year’s resolutions with the best of intentions.
Traditional news media is struggling against a torrent of incomers which appeal to a younger audience. The internet removes the need for hugely expensive printing presses, but it has dumbed down output in staggering ways.
“What care recruitment crisis? They should have advertised the posts, then there would be no crisis.”
Editor of a free local newspaper
It’s the nightmare scenario for everyone who might find themselves in front of a live mic. The fear that you’ll get caught out, go blank, just generally do that rabbit in the headlights thing. It happens and when it does it’s excruciating for everyone – but we love to listen… Here is one of the … Read more
The English language is a truly amazing thing; dynamic, diverse, evolving, complex, sometimes unfathomable and irrational. Very, very few people are true masters of it and those who really understand it would never think to claim that they’ve fully tamed it. The fact that it does evolve is one of the most marvellous things about … Read more
It’s all very well coming up with smashing, whizz-bang ideas for getting the attention of journalists, but when you cause a bomb scare and the evacuation of major media outlet, you probably haven’t thought it through. Call us old school, but we prefer to concentrate on the fundamentals of working with journalists to make sure … Read more
Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is … Read more
It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in … Read more
We’re all aware what a huge year this is for the UK, particularly as it encompasses the Queen’s Jubilee, a Brit reaching the Wimbledon men’s final, a British leader (and potential winner) of the Tour de France and, of course, there’s that… global sporting event. You know what I’m talking about. But I’m not going … Read more