Ten places you can stick your ‘listicle’…

The English language is a truly amazing thing; dynamic, diverse, evolving, complex, sometimes unfathomable and irrational. Very, very few people are true masters of it and those who really understand it would never think to claim that they’ve fully tamed it. The fact that it does evolve is one of the most marvellous things about … Read more

Be creative. Don’t be an idiot.

It’s all very well coming up with smashing, whizz-bang ideas for getting the attention of journalists, but when you cause a bomb scare and the evacuation of major media outlet, you probably haven’t thought it through. Call us old school, but we prefer to concentrate on the fundamentals of working with journalists to make sure … Read more

Newsflash: You don’t control the media

Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is … Read more

Use modern tools and imagination to stay afloat

It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in … Read more

The sporting event with no name

We’re all aware what a huge year this is for the UK, particularly as it encompasses the Queen’s Jubilee, a Brit reaching the Wimbledon men’s final, a British leader (and potential winner) of the Tour de France and, of course, there’s that… global sporting event. You know what I’m talking about. But I’m not going … Read more