Here’s a little PR exercise for you to try at home.
There are rules in every workplace. Of course they vary depending on the nature of the job, but there are always many of them. However, that could be changing…
A charity event held at London’s high-end Dorchester Hotel has today been revealed as a seemingly mysogynistic nightmare. It sound like the kind of disgrace you would imagine could no longer exist in an enlightened society. The Financial Times newspaper sent female reporters undercover to find out what would happen at this men-only Presidents Club … Read more
There’s something of an irony in the fact that fake news currently being high up the news agenda makes the PR industry look good!
Traditional news media is struggling against a torrent of incomers which appeal to a younger audience. The internet removes the need for hugely expensive printing presses, but it has dumbed down output in staggering ways.
Spin, as we all now understand the term in a PR sense, died quite some time ago.
Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth to avoid giving an honest answer was long since dead and buried, fortunately and for good reason.
I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital and the traffic wasn’t in your favour.
The events at Alton Towers just over a week ago were horrifying, partly because anyone who’s been on a rollercoaster has had the little nag at the back of their mind about what happens if something goes wrong. I suppose that’s part of the appeal. Of course, as is the norm now, there were moving … Read more
As we watched many stalwarts of British politics and their parties decimated today in a Conservative and SNP pincer movement, a wave of farewell speeches ensued.
Sometimes you could be forgiven for thinking that we are living in a technological utopia. We’re connecting up the world with networks and devices; Google and Facebook want to build high altitude platforms for the internet using balloons or unmanned aircraft and every week there’s a new promise that graphene is going to change everything. … Read more