Fake news epidemic adds value to PR
There’s something of an irony in the fact that fake news currently being high up the news agenda makes the PR industry look good!
News or mass-market misinformation?
Traditional news media is struggling against a torrent of incomers which appeal to a younger audience. The internet removes the need for hugely expensive printing presses, but it has dumbed down output in staggering ways.
A flood of spin washes away the chairman
Spin, as we all now understand the term in a PR sense, died quite some time ago. Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth […]
Blue lights and sirens? Yes, please!
I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital […]
A lesson in crisis comms from Alton Towers
The events at Alton Towers just over a week ago were horrifying, partly because anyone who’s been on a rollercoaster has had the little nag at the back of their mind about what happens if something goes wrong. I suppose that’s part of the appeal. Of course, as is the norm now, there were moving […]
Just a thought on election honesty…
As we watched many stalwarts of British politics and their parties decimated today in a Conservative and SNP pincer movement, a wave of farewell speeches ensued.
How clever are we, really?
Sometimes you could be forgiven for thinking that we are living in a technological utopia. We’re connecting up the world with networks and devices; Google and Facebook want to build high altitude platforms for the internet using balloons or unmanned aircraft and every week there’s a new promise that graphene is going to change everything. […]
Is this what happens when the robots take over?
When automation goes wrong: Russian minister branded ‘gay lover’ in Channel 4 subtitle gaffe It’s all very well letting computers take the strain, but is voice recognition technology really up to the job yet? Great spot by The Sun (but we’re linking to the Guardian because that’s not behind a paywall…).
Be Bold appointed by leading Midlands law firm
Top ranked Midlands law firm FBC Manby Bowdler has appointed journalist-led PR agency Be Bold Media to deliver a programme of business communications across traditional and digital platforms. Be Bold will work closely with partners and associates at the firm to highlight the stories behind corporate and property deals, litigation and personal injury cases, and […]
Stop horsing around with your reputation
Of all the places to look if we want to see examples of how not to handle publicity, the food sector has to be one of the richest hunting grounds. It would take most of us but a second to conjure an example of a media-fuelled scandal involving what we eat. Yes, there’s the current […]