Lots of middle-aged men wearing overalls in dirty factories welding bits of metal together and talking about last night’s football?
As former journalists now working in PR, we know that better than most.
Let’s be honest, the Brexit process is a mess.
This isn’t a political point, just a statement of fact. After all, when the man who’s been negotiating the deal quits because he cannot support it, you know things are not exactly tickety-boo.
There’s something of an irony in the fact that fake news currently being high up the news agenda makes the PR industry look good!
Spin, as we all now understand the term in a PR sense, died quite some time ago.
Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth to avoid giving an honest answer was long since dead and buried, fortunately and for good reason.
I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital and the traffic wasn’t in your favour.
The events at Alton Towers just over a week ago were horrifying, partly because anyone who’s been on a rollercoaster has had the little nag at the back of their mind about what happens if something goes wrong. I suppose that’s part of the appeal. Of course, as is the norm now, there were moving … Read more
Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is … Read more
So much of life comes down to communication. It’s particularly important in public life, because when you’re spending other people’s money or you are in your job by the grace of those who voted you there, you need to show results. That’s what has gone so horribly wrong for certain parts of the Government in … Read more