A flood of spin washes away the chairman

Spin, as we all now understand the term in a PR sense, died quite some time ago.

Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth to avoid giving an honest answer was long since dead and buried, fortunately and for good reason.

Read moreA flood of spin washes away the chairman

A lesson in crisis comms from Alton Towers

The events at Alton Towers just over a week ago were horrifying, partly because anyone who’s been on a rollercoaster has had the little nag at the back of their mind about what happens if something goes wrong. I suppose that’s part of the appeal. Of course, as is the norm now, there were moving … Read more

Newsflash: You don’t control the media

Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is … Read more

A floody great mess

So much of life comes down to communication. It’s particularly important in public life, because when you’re spending other people’s money or you are in your job by the grace of those who voted you there, you need to show results. That’s what has gone so horribly wrong for certain parts of the Government in … Read more

Small, nimble… and deadly

In a world that seems to love ‘big’ (big brands, big news, big celebrities, big scandals) don’t you think we tend to undervalue ‘small’? Too often something small is not taken seriously. That may be down to a very human trait which subconsciously associates success and ability with scale; if the business is big, it must be because … Read more

“But it’s JUST a head shot!”

One unfortunate side effect of the proliferation of digital cameras is that many people assume one photograph is as good as another – and this is especially true of the “head shot”. The stock head and shoulders picture is a key tool in any PR pro’s armoury. When you want to get your client quoted, … Read more