Here’s a little PR exercise for you to try at home.
French shoppers have been “rioting” over Nutella. This should fall into the realms of “you couldn’t make it up”. Normally such a tale turns out to be about much more than the headline. However in this case it really does seem to be all about a huge price cut for every French person’s favourite chocolate … Read more
Just occasionally you come across someone with a special, undeniable talent and when you can do something to help them on their way, you don’t think twice.
That’s how we felt when we met Storm Stacey. Storm is a 14-year-old motorcyle racing prodigy with a massive future in front of him.
Want, want, want…. but what’s in it for me?
Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time.
But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.
An awful lot of people, egged on by certain quarters in the media, are thoroughly up-in-arms about vacuum cleaners. You can’t fail to have heard about the recent EU ban on machines that have a motor larger than 1600w. It’s perfect grist for the “look what those idiots in Brussels have gone and done again” brigade. … Read more
Here’s a good maxim for a business to live by: don’t treat customers like idiots. Don’t try to baffle them with your industry terminology, hide behind lame explanations for why you can’t do something or fail to give them a method by which they can easily contact you. It amazes, perplexes and angers me in … Read more
Every business, like every person, has a tone of voice. It can vary depending on circumstances, just like being in a bad mood can put an edge in your voice, whether you intend it to be there or not. Unfortunately, unlike a teenager throwing a wobbly, a business won’t be easily forgiven for getting stroppy … Read more
In a world that seems to love ‘big’ (big brands, big news, big celebrities, big scandals) don’t you think we tend to undervalue ‘small’? Too often something small is not taken seriously. That may be down to a very human trait which subconsciously associates success and ability with scale; if the business is big, it must be because … Read more
It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in … Read more
If you’re going to spend large amounts of hard-won cash on marketing to your next set of prospects, surely it’s a given that you should get the basics right? Apparently not for some businesses. This rant is brought to you courtesy of a big, glossy mailout that landed on my desk. It was well designed … Read more