Be Bold Media
FYI – sponsorship value is not all about ROI

FYI – sponsorship value is not all about ROI

Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time. But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.

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New vacuum rules don’t suck… marketing execs do

An awful lot of people, egged on by certain quarters in the media, are thoroughly up-in-arms about vacuum cleaners. You can’t fail to have heard about the recent EU ban on machines that have a motor larger than 1600w. It’s perfect grist for the “look what those idiots in Brussels have gone and done again” brigade. […]

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Give customers the credit they deserve

Here’s a good maxim for a business to live by: don’t treat customers like idiots. Don’t try to baffle them with your industry terminology, hide behind lame explanations for why you can’t do something or fail to give them a method by which they can easily contact you. It amazes, perplexes and angers me in […]

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Don’t take that tone of voice with me!

Every business, like every person, has a tone of voice. It can vary depending on circumstances, just like being in a bad mood can put an edge in your voice, whether you intend it to be there or not. Unfortunately, unlike a teenager throwing a wobbly, a business won’t be easily forgiven for getting stroppy […]

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Small, nimble… and deadly

In a world that seems to love ‘big’ (big brands, big news, big celebrities, big scandals) don’t you think we tend to undervalue ‘small’? Too often something small is not taken seriously. That may be down to a very human trait which subconsciously associates success and ability with scale; if the business is big, it must be because […]

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Use modern tools and imagination to stay afloat

It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in […]

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Get it right… or go home

If you’re going to spend large amounts of hard-won cash on marketing to your next set of prospects, surely it’s a given that you should get the basics right? Apparently not for some businesses. This rant is brought to you courtesy of a big, glossy mailout that landed on my desk. It was well designed […]

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Going negative says more about you than them

How do you win business? We know how we do; by being good at what we do. And being able to prove it. Every business needs a USP. We’re in the business of public relations – at its simplest, editorial publicity. Of course, there’s much more too it than that… but that’s perhaps for another […]

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The sporting event with no name

We’re all aware what a huge year this is for the UK, particularly as it encompasses the Queen’s Jubilee, a Brit reaching the Wimbledon men’s final, a British leader (and potential winner) of the Tour de France and, of course, there’s that… global sporting event. You know what I’m talking about. But I’m not going […]

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