We should have realised it would happen. Every year those who produce dictionaries compete to be the coolest by highlighting the words they’ve accepted into the vernacular of the UK. This time Collins has decided it’s[shudder] ‘Brexit’ which must be admitted to the club as its Word of the Year. Don’t you cringe when you hear it?
Who wants to be ordinary? At Be Bold Media we certainly try very hard not to be. It confounds people sometimes. They expect a business to behave a certain way, to fit a particular mould. Often they like to see a buzzing office which is open from 9am to 5pm (but probably a little quieter
One of the key points we often make to our clients is that you should never assume knowledge or an understanding of specialist language on the part of your readers. It doesn’t matter how specialist your business is and how much you would expect users of your product or service to know (or even for
Spin, as we all now understand the term in a PR sense, died quite some time ago. Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth