Newsroom...

Don’t expect us to be normal

Who wants to be ordinary? At Be Bold Media we certainly try very hard not to be. It confounds people sometimes. They expect a business to behave a certain way, to fit a particular mould. Often they like to see a buzzing office which is open from 9am to 5pm (but probably a little quieter

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Acronyms and drivel – unforgiveable

One of the key points we often make to our clients is that you should never assume knowledge or an understanding of specialist language on the part of your readers. It doesn’t matter how specialist your business is and how much you would expect users of your product or service to know (or even for

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A flood of spin washes away the chairman

Spin, as we all now understand the term in a PR sense, died quite some time ago. Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth

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Blue lights and sirens? Yes, please!

I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital

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A lesson in crisis comms from Alton Towers

The events at Alton Towers just over a week ago were horrifying, partly because anyone who’s been on a rollercoaster has had the little nag at the back of their mind about what happens if something goes wrong. I suppose that’s part of the appeal. Of course, as is the norm now, there were moving

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