Newsroom...
Celebrating the next generation of business talent
The future of business is in excellent hands if the evidence of this week’s Young Enterprise Shropshire Awards are an indicator. We were delighted to sponsor a category again this year, which gave me the chance to see what the young people from schools across the county had been doing to put business theory into
Carnival cruises to PR glory
What do you do when you can’t register the social media handle to match your brand? You take a lesson from Carnival Cruises, that’s what.
Facebook data debacle – is it really a surprise?
There’s a well-worn saying in marketing circles: “If you’re not paying, you’re the product.” In light of that, should the current furore around Facebook data really be a surprise? It’s all started with the case of Cambridge Analytica, which took swathes of the information Facebook holds on users, which is probably shouldn’t have had, and
KFC not chicken over apology
Genius is the word for how KFC has handled the public apology over it’s lack of chicken fiasco. When something as heartstoppingly bad as having to close hundreds of stores hits a major brand, judging the response is a real balancing act. We all know that humour can be the best way to dissipate anger
Freemasons put a bomb under their own PR plan
The Freemasons are worried. They must be, because they’ve just made the very bold gesture of taking out adverts in several national newspapers to tell everyone that they really are nice and should be trusted. They’re going to work on their reputation.
Going nuts for Nutella – “riot” ensues
French shoppers have been “rioting” over Nutella. This should fall into the realms of “you couldn’t make it up”. Normally such a tale turns out to be about much more than the headline. However in this case it really does seem to be all about a huge price cut for every French person’s favourite chocolate