Newsroom...

FYI – sponsorship value is not all about ROI

Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time. But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.

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Resist the urge for a voting selfie

Today’s election is notable for many reasons – not least of which because no-one has any idea of the government we’re going to end up with when the voting is done. What’s also striking is that it seems to have become the first General Election for which there has had to be guidance on taking selfies!

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Could Dolce and Gabbana have got it more wrong?

It’s a good job that PR and media consultants exist! Why? Because there seem to be soooo many people in the world who fail to understand basic principles of having a public conversation. Domenico Dolce and Stefano Gabbana did a fine job on themselves this week. They expressed an opinion on adoption by gay couples.

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