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A lesson in crisis comms from Alton Towers

The events at Alton Towers just over a week ago were horrifying, partly because anyone who’s been on a rollercoaster has had the little nag at the back of their mind about what happens if something goes wrong. I suppose that’s part of the appeal. Of course, as is the norm now, there were moving

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FYI – sponsorship value is not all about ROI

Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time. But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.

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Resist the urge for a voting selfie

Today’s election is notable for many reasons – not least of which because no-one has any idea of the government we’re going to end up with when the voting is done. What’s also striking is that it seems to have become the first General Election for which there has had to be guidance on taking selfies!

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