Newsroom...
FYI – sponsorship value is not all about ROI
Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time. But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.
Just a thought on election honesty…
As we watched many stalwarts of British politics and their parties decimated today in a Conservative and SNP pincer movement, a wave of farewell speeches ensued.
Resist the urge for a voting selfie
Today’s election is notable for many reasons – not least of which because no-one has any idea of the government we’re going to end up with when the voting is done. What’s also striking is that it seems to have become the first General Election for which there has had to be guidance on taking selfies!
Watch the social explosion as royal baby Charlotte is named
Twitter has published a map of how the world reacted when the name of the new royal baby, Princess Charlotte, was revealed yesterday. It’s fascinating in more ways than one.
Brand might be important – but not THAT one
You have to wonder about the prism through which Labour leader Ed Miliband’s advisors view the world. Putting him into an interview with off-beat comedian and actor, Russell Brand, appears to be wrong on so many levels.
Could Dolce and Gabbana have got it more wrong?
It’s a good job that PR and media consultants exist! Why? Because there seem to be soooo many people in the world who fail to understand basic principles of having a public conversation. Domenico Dolce and Stefano Gabbana did a fine job on themselves this week. They expressed an opinion on adoption by gay couples.