No matter what field you operate in, it’s always worth spending time at the start of a new year analysing what will be in store for your profession over the next 12 months or so.
Industry forecasts made in January/February time can help you evaluate and realign operations for the coming year, help you stay ahead of the competition and make sure you’re responding to demand as effectively as possible.
For us in the PR world, it’s essential we STOP and take a look around our constantly evolving industry.
With new technologies, merging disciplines and a multitude of available mechanisms by which to tell our clients’ stories – we have to be on the ball.
And this year will be no different.
There will be new emerging social media platforms demanding attention; new and adapted innovative technology to get to grips with; new tools to measure reach and influence; an abundance of suggested ways to be more creative, etcetera, etcetera.
But the clear stand-out prediction being shared by PR pros, for us, is the vital role in which PRs will have throughout 2020 in guiding and advising businesses on their moral, social and environmental messaging.
PR pro Alex Myers, founder and CEO of Manifest, says in 2020: “Brands will not just stand for something but stand up for it, as brand purpose makes way for brand activism.”
Exciting times and although not exactly a new thing for the Be Bold team – we’ve been working with clients for years to make sure their social and environmental messages are conveyed responsibly but moving forward – there will be challenges.
The biggest will be making sure we cut through all the noise. With brands and businesses of all shapes and sizes stepping it up, making promises and SHOUTING about how they are going to inflict positive change, it’s going to get a bit noisy and crowded in 2020.
That said, in the PR game, it isn’t all about being loud and boisterous with one-off gimmicks and stunts. These days, it’s much more about strategy. In the words of PR industry leader Molly Aldridge, co-founder and global CEO of M&C Saathchi PR, the key to success is for PRs to:
“Stay audacious, purposeful, innovative and creative – helping brands change the world for the better.”
And here at Be Bold this is absolutely what we are good at. We work, work, work to build credible reputations for our clients by using our skills to create meaningful, purposeful, genuine, powerful and lasting PR campaigns which influence, engage and build trust. This, in turn, wins business.
If you’re interested to find out more about how we can work with your organisation or brand to get your business, social and environmental messages heard, do get in touch by emailing [email protected] (or fill in the form below…).