A flood of spin washes away the chairman

Spin, as we all now understand the term in a PR sense, died quite some time ago.

Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth to avoid giving an honest answer was long since dead and buried, fortunately and for good reason.

Read moreA flood of spin washes away the chairman