What can PR do for your business?
Here’s a little test for you. Who said this:“If I was down to the last dollar of my marketing budget I’d spend it on PR.”
Here’s a little test for you. Who said this:“If I was down to the last dollar of my marketing budget I’d spend it on PR.”
Spin, as we all now understand the term in a PR sense, died quite some time ago. Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth