There’s something of an irony in the fact that fake news currently being high up the news agenda makes the PR industry look good!
Spin, as we all now understand the term in a PR sense, died quite some time ago.
Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth to avoid giving an honest answer was long since dead and buried, fortunately and for good reason.
Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is … Read more