Twitter has published a map of how the world reacted when the name of the new royal baby, Princess Charlotte, was revealed yesterday. It’s fascinating in more ways than one.
Today brings a perfect example of how media relations really does not work. The PR for tonight’s BRIT Awards is backfiring spectacularly because journalists are being asked to send approved tweets in return for their ticket. As you would hope and expect, these journalists have generated a white hot backlash on social media which is