A few weeks ago we set a challenge. We asked you to look at your business and the sector in which you operate and to find an award scheme to enter.

Young Enterprise We asked you to put aside your modesty and to stick your head above the parapet.

We challenged you to go for it, to just do it.

We wonder how many of you have risen to the challenge and fired off your first award entry.

To those who’ve successfully ticked the box – congratulations.

To those who haven’t yet found the courage, here’s something else you could consider:

How about being an award or event sponsor?

Arguably, it brings with it many of the same benefits as entering or indeed winning an award – added commercial gain, PR opportunities etc – but without the spotlight shining directly on you.

There are a host of awards and events out there with organisers always on the look-out for business sponsors.

Take for example the Young Enterprise Shropshire Awards. Here at Be Bold we were delighted to be one of the many sponsors for the 2019 event – held just over a week ago.

Our lovely Mel attended the ceremony at the Telford Centre Hotel to meet entrepreneurial youngsters from across the county and to present the award for Best Creative Design, which was won by Friendly Feeders from Meole Brace School.

More than 100 students attended the event and a total of 29 awards were presented with Scrambled, a small business run by pupils at Idsall School in Shifnal, being crowned Shropshire Company of the Year for its innovative products made from recycled Scrabble tiles.

The entire evening was spent celebrating the skills and creativity of the next generation of business leaders but at the same time it was also a fantastic opportunity to give our own brand a little recognition.

So, if you’re not quite ready to boast about how good your own business is, how about supporting others by becoming an event or award sponsor?

You might have to part with a little bit of cash or donate some products or services but the return will be worth it – increased brand visibility, targeted marketing and of course, endless PR opportunities.

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